Who would have thought finding sweetened condensed milk would be so difficult in Italy. I recently found a recipe that calls for said milk and I started my search for it in the shops 2 weeks ago. It was not to be found anywhere. So yesterday while in Milan I popped into one of the mega grocery stores (that are opening up everywhere here at the moment). I searched the baking aisle and the milk section to no avail. Finally I came across these tubes of Latte Intero Concentrato Zuccherato by Nestle in the section that sells Gatorade. And on these tubes it’s written Ideale per lo sport e il tempo libero (Ideal for sport and free time). What? I rushed home to consult the European husband and he looked at me like I was completely daft that I didn’t know that everyone in Europe sucks this sugared condensed milk out of a tube while doing sports (especially skiing). I think he even said that that was the “original use” for condensed milk.
Just look at all those athletes that have obviously just sucked a tube of condensed milk! Just the thought makes my gag reflex go into full tilt.
Jillian In Italy 
omg…that is hilarious. I never knew that condensed milk was actually considered….healthy?! It’s like the Germans who down a big beer after doing sports to replenish all the minerals they lost by sweating.
Thank you so much for sharing such useful information!! I was planning on making some halwa for my husband and I didn’t know what condensed milk was called and it took me so long to figure it out!! Thank you so much
Thank you! I was so happy to make fudge this year, I never EVER would have found this on my own! I found it at my little tiny Coop even, who’d have thought… happy new year!